SEO is the process of optimizing websites so that they rank higher in search engine results. Search engines crawl sites, figure out how good or bad they are, and then determine how they should rank. The good sites rank higher in the search engines — resulting in more visitors.
The sites that aren’t optimized end up beyond the first page of Google. This results in less traffic because most internet users don’t look past the first page of search engine results. No visitors, no traffic. No traffic, no conversions.
However, SEO isn’t a competition of who can rank best in the search engine results. It’s about making sure your page or content comes up in the results when your audience searches for a specific keyword. Essentially, SEO ensures you receive targeted traffic.
Besides, SEO optimized websites and content delivers what your target audience needs and encourages conversions.