I wanted to share a brief update with you. As I was reviewing several GA4 accounts under my access, I noticed a noteworthy increase in referral traffic over the last few days across multiple accounts.

Where is this referral traffic coming from? Is it even traffic?

Trying to find out why our website is showing weird traffic. It’s not actual people visiting us, but it’s coming from a strange place called “news. gets.store.” This isn’t a good site, and it seems like they’re messing with our tracking tags, making it seem like we have more visitors than we really do. 

This messes up our stats by making it look like more people are coming to our site, but they’re not really doing anything. We need to figure out how to stop or lessen the impact of this fake traffic on our reports.

Additionally, we’ve noticed similar issues from other sources like

1. Rida.Tokyo

2. info. seders.website

3 kar.razas.site

4. static.seders.website

5. game. fertuk.site

6. offer.batiks.site

7. trast.mantero.online

What the heck are they up to? Why send ghost referral traffic?

Why are they sending fake traffic to Google Analytics? Well, the main reason is to trick analytics platforms like Google Analytics. They want to make it look like a lot of people are visiting their websites when they’re not.

Here are the main reasons why they do this:

1. Promotion and Visibility: They hope that by showing up in your analytics, you’ll check out their websites, giving them more visibility and traffic, even though it’s not genuine.

2. Link Building: When their fake traffic appears in your analytics, their websites get backlinks from sites that share their traffic data. This can make their websites seem more important in search engine results.

3. Malware and Phishing: Some fake traffic is meant to lead website owners to harmful sites that can infect their devices with malware or trick them into giving away sensitive information.

4. SEO Manipulation: By creating a bunch of fake visits with specific keywords, they try to manipulate search engine rankings. It’s not the most effective strategy, but it’s part of some shady SEO tactics.

5. Affiliate Fraud: Spammers might use fake traffic to make it look like people are clicking on affiliate links, hoping to earn money from these fake referrals.

In a nutshell, they’re trying to trick analytics, get more attention to their sites, and sometimes even harm or manipulate things for their benefit.

How do we block or remove this ghost spam referral traffic?

To prevent more visits from a specific website in Google Analytics, follow these steps:

1. Go to the Admin section.

2. Under the Data Collection and Modification tab, go to data streams.

3. Choose the affected site/data stream and go to Configure tag settings.

4. Click on Show More and select List unwanted referrals.

5. Enter “news.gets.store” and additional domains you get in analytics under ‘Referral domain Contains’ and save.

Just keep in mind that this might affect other dashboards and reports you have in tools like Looker Studio. So, it’s a good idea to use filters and segments there too. It might take a bit of effort, but it’s important for better results!